Apple Stores handing out 'Ted Lasso' stickers ahead of Season 2 premiere

Some Apple Stores are giving customers "Ted Lasso" stickers featuring Memoji of the titular character ahead of the Season 2 premiere. 'Ted Lasso' stickers from Apple "Ted Lasso" debuted as a sleeper hit for Apple TV+ and Apple has leaned heavily into marketing the second season. Apple hasn't done much physical marketing for its media properties, but that seems to be changing with a recent push into merchandise.